OK, this is probably not going to come as big news to many of you. But the notion that if you want to do something well, you can’t be afraid to fail got by me somehow. I know I’ve heard this before. Maybe it was a late-night infomercial hosted by some self-help guru. But when you boil it down, strip the idea from the cheesy guy smiling his 1000 kilowatt smile in the darkness of night, there is something to it.
I came to realize this a few weeks ago while I was at a conference for Transmedia storytellers. For a couple days, I had been running into a guy named Donald Cager. Donald, humble as pie, introduced himself to me as a producer of commercials. Little did I know that Donald doesn’t just produce any commercials; he produces some of the biggest spots on TV. If you watched the Olympics, then you probably saw his Samsung commercial about a thousand times. I say this because it was this humble, successful guy who finally helped me figure out what I’d been missing.
It’s not uncommon for me to have more than a couple projects on the burner at once. I just work better that way. But when starting these things, I always waste a lot of time trying to figure out which of the two I should focus on. More than once, I have gotten locked up and not started anything because I wanted to know which project would be the better use of time, and as I’ve gotten older, this quandary has gotten more severe. And with each day at the conference, because I was being exposed to so many approaches, my anxiety about my next steps as a writer was increasing exponentially.
I said this to Donald. I think I used that staid metaphor of the door. At the conference, I was exposed to so many doors, so many ways to move forward as a writer. Not that many of these doors would lead to success. Most wouldn’t. I knew that. And that truth was scaring me into paralysis. But Donald, in his quiet way, turned it around on me. He basically told me that I needed to open any and every door as quickly as I could. Because the sooner I went through all the wrong doors, the sooner I’d find the right one.
I love this. It’s amazing, but just with that little bit of wisdom, I feel so much freer than I have in a very long time. So why didn’t I listen to those late-night self-help guys sooner? I think they say the same thing. Oh, that’s right. Because they usually suck. That, and the fact that one bit of wisdom just doesn’t make it worth the pain of looking at those blazing white smiles–made from cheese and cynicism. I guess you get the lessons you need when you are ready for them.
Thanks, Donald.